TIERS OF JOY

WHAT WE’RE ALL ABOUT

OUR ETHOS

At Tiers of Joy we work hard to live by our core values. Our work is rooted in an exploration of joy, creative practice as resistance and helping to keep tangible craft practices alive

WHAT HAPPENED TO THE EMPEROR'S OLD CLOTHES

Yes you used to know us as Emperor’s – we made the incredibly difficult decision to wind down our small slow fashion brand in Spring 2026 after over 12 years…

WHAT IS TIERS OF JOY?

ABOUT US

We are a small creative brand focused on craft, community + collective action. We offer a ‘Make your own’ sewing kit service where you can design + learn to make yourself clothing to your individual body measurements from our vast library of vintage + deadstock fabrics

We run a variety of monthly online craft sessions, sell an eclectic range of craft kits, send out joyful snail mail each month + platform an array of whimsical items from homewares to clothing by independent artists + small brands in our Maker’s Market

We believe in creative practice as a form of resistance against bigotry + fascism. Our work is rooted in an exploration of joy in the everyday and sharing our skills to help keep tangible craft practices and processes alive

So we hope you’ll join us to refill our cups through crafting, community and chasing joy so we can continue to learn, unlearn + show up for each other together

WHO ARE TIERS OF JOY?

OUR TEAM

Meet our team + find out what we all do here at Tiers of Joy. Whilst our core team do the majority of the work we couldn’t do what we do without the huge support of our community + brand partners
louisa
HEAD OF PRODUCTION + CO-OWNER

LOUISA

Louisa works from her home studio alongside team member Peach. She designs all the brand artwork, literature + much of the art in our ‘Letterbox Joy’ (snail mail) packages as well as the majority of the editing for our video content. Alongside the rest of the team she also designs our craft kits, letterbox joy packages + other creative offerings

Louisa brings her unique aesthetic and vibrant signature colour palette to both her individual craft kit designs, the look + feel of Tiers of Joy and of course to her own independent work which you can find under ‘Whimsy + Wild’ in our Maker’s Market (psst! also check out her previous work as Hey Kitsch Kitty)

Louisa is a very experienced sewing machinist and designer. She brings this experience into the job of converting our previous clothing designs as ‘The Emperor’s Old Clothes’ into accessible ‘Make your own’ sewing kits as well as our craft kit designs + other offerings
She does the majority of our admin + HR as well as other fun jobs like bookkeeping behind the scenes

Louisa is AuDHD + a member of the LGBTQIA+ community. She loves worms, trinkets + Mr Blobby; she hates dark cold days, jazz + last minute changes of plan

HEAD OF SALES/MARKETING + CO-OWNER

CECILY

Cecily works from her home studio alongside team member Stella. She writes the majority of the brand literature for our website, socials + beyond as well as the majority of the photography + filming for our content. Alongside the rest of the team she also designs our craft kits, letterbox joy packages + other creative offerings

Cecily brings her eclectic aesthetic and (often) pastel colour palette to both her individual craft kit designs, the look + feel of Tiers of Joy and of course to her own independent work which you can find under ??? in our Maker’s Market

Cecily is a very experienced pattern-cutter and designer. She brings this experience into the job of converting our previous clothing designs as ‘The Emperor’s Old Clothes’ into accessible ‘Make your own’ sewing kits - cutting out all the kit garment pieces - as well as to our craft kit designs + other offerings
She does the majority of our marketing work, website maintenance alongside our amazing web team BrainoidTech + HR as well as other supporting Alice with customer service behind the scenes.

Cecily is AuDHD, she has endometriosis + is a member of the LGBTQIA+ community. She loves owls, weeding her garden + nostalgic vintage finds; she hates the heat, salted caramel + loud or repetitive noises

cecily
alice
CUSTOMER SERVICE + INVENTORY

ALICE

Alice works from her home studio. She produces our podcast series Unravelled, runs our Maker’s Market + alongside the rest of the team she also designs our craft kits, letterbox joy packages + other creative offerings

Alice brings her narrative aesthetic and signature teal, black + green colour palette to both her individual craft kit designs, the look + feel of Tiers of Joy and of course to her own independent work which you can find under ‘Curious Alice Studio’ in our Maker’s Market

Alice is an experienced sewing machinist and runs our fabric inventory making sure every one-of-a-kind fabric is accounted for and keeping our large deadstock + vintage fabric library filed by size + colour. She brings all this experience into assisting you in picking the right fabrics + designing your ‘Make your own’ sewing clothes kits

She does the majority of our customer service as well as other fun jobs behind the scenes including keeping us organised + on track in her role as Gantt-master General
Alice is undiagnosed neurodivergent + a member of the LGBTQIA+ community. She loves guinea pigs, fantasy fiction + the fancier things in life; she hates the heat, peanut butter + early mornings

SEWING MACHINIST

Peach

Peach is our resident pup + one of our health + wellness reps! Daughter to Louisa she is the ultimate Nepo Baby

Peach takes her job of looking after the mental health of the team very seriously providing cuddles, entertainment + daily joy to team members as + when they need it She is very well behaved + never touches any of the fabric, kits or garments. Her domain is in her studio bed but you can often find Peach on a lap getting fussed over + having a well deserved snooze

Peach
stella
SEWING MACHINIST

STELLA

Stella is our resident cat + one of our health + wellness reps! She lives with Cecily + very much rules the roost as they both work from home

Stella takes her job of looking after the mental health of the team very seriously providing cuddles + daily joy to team members as + when they need it (as long as she’s is rewarded with regular strokes + treats)

She is very well behaved + never touches any of the fabric, kits or garments. Her domain is mostly on her studio windowsill but you can often find her on a lap getting fussed over + having a well deserved snooze

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